We design and build the world’s most inspiring merchandise and packaging for the world’s most coveted brands.

Twelve

Made Possible By
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image

We design and build merchandise for your

customers

About us

Since 2005, we have believed that design-led product and packaging are powerful tools that make a good brand, great.

Our team of 100+ global members consist of industry experts across creative, packaging design, product development, compliance and supply chain working in tandem. Together, we create products that drive community growth, foster brand advocates, capture market share, and deliver innovation from end-to-end. Dreaming of what’s possible is core to our DNA—and no matter what it is, it’s Made Possible By Twelve.

Disrupt From Within

Private Label

We design and build exclusive retail private label collections—expanding market share. This includes cross category multi sku collections, custom designed product and secondary packaging, as well as kitted sets and advents.

Private Label products created by Twelve for Supergoop; Supergoop x The White Lotus custom pouch with product
Private label products created for Target by Twelve; custom branded and curated beauty boxes for bodycare, eyes, lips, and face makeup
Branded merchandise created by Twelve for Bluemercury; custom branded advent calendar in navy cosmetics travel case
Private Label products created by Twelve for Anthropologie; Custom beverage pool float with cans
Branded merchandise created by Twelve for Edie Parker
Merch That Matters

Brand Merchandise

We design and build iconic branded merchandise—for instant obsession. This includes brand building products, promotional and event merchandise, as well as employee and corporate gifting.

Branded merchandise made by Twelve for Hôtel Mahfouf; Heart Charms
Branded merchandise created by Twelve for Tilt Makeup; Hair accessories & pouches
Branded merchandise created by Twelve for NOYZ; Custom branded tote, pouch, & silicon product keychain holder
Branded merchandise created by Twelve for Violette_FR; Ines collection apparel
Branded merchandise made by Twelve for Dr. Dennis Gross; Custom Tennis Rackets
An Unforgettable Impression

Influencer & Strategic Seeding

We design and build strategic seeding & influencer programs—for share-worthy content. This includes custom packaging and merchandise for influencer and PR mailers, as well as seeding and sampling programs, VIP direct mail, and on-demand programs.

Strategic seeding by Twelve for Burt's Bees; custom branded influencer and PR mailer packaging and box
Strategic seeding by Twelve for Orebella; custom branded influencer and PR mailer packaging and box
Youth to the People custom packaging and influencer PR mailer box designed by Twelve; custom branded packaging box & hand delivery
Ralph Lauren custom packaging and influencer PR mailer box designed by Twelve; custom branded packaging box
Vichy custom packaging and influencer PR mailer box designed by Twelve; custom branded packaging box
YSL custom packaging and influencer PR mailer box designed by Twelve; custom branded packaging box
Reinforced Connections

Gifts & Loyalty

We design and build coveted gifts & loyalty drivers— driving connection and community growth. This includes gift with purchase programs, custom bags, apparel, and accessories, as well as loyalty driving gifting and collateral.

Branded merchandise created by Twelve for NYU Langone; purple branded canvas tote bag, brown branded cooler bag, sleep accessories, pens, custom packaging, collateral
Branded merchandise created by Twelve for Gisou; custom hair pin
Branded merchandise created by Twelve for David Yurman; Custom branded luggage tag, glassware, and coasters
Branded merchandise created by Twelve for Kiehl's; Custom branded and designed ski apparel, backpack, beanie, socks, ski mask, keychain, and packaging
Branded merchandise created by Twelve for OLAPLEX; red branded comb
Branded merchandise created by Twelve for Charlotte Tilbury Beauty; pink custom branded beauty pouch
Outside the Box

Custom Packaging

We design and build creative packaging solutions—enhancing product and consumer experience. This includes advents and kitted sets, primary and secondary packaging, as well as interactive unboxing experiences.

Custom packaging for Calvin Klein by Twelve; Paper pulp fragrance packaging
Custom packaging for Vichy by Twelve; Acrylic liquid filed tray for Vitamin C product
Glaze custom packaging and influencer PR mailer box designed by Twelve; custom branded packaging box
Estée Lauder custom packaging and influencer PR mailer box designed by Twelve; custom branded football packaging box
Fatty15 custom packaging and influencer PR mailer box designed by Twelve; custom branded lenticular packaging box
Custom branded products created for Urban Decay by Twelve; branded custom mailer box

How We Do It

EndToEnd
Illustration

This is the sky's-the-limit part. The part where we 
get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.

Next, pen meets paper; in this phase, we define our project needs and distill our blue-sky thinking into a concise narrative, creating detailed renderings of what’s possible.

Leveraging our global network of suppliers and manufacturers, we transform our rendered ideas into actual realities; making true, physical prototypes and samples that meet your project’s every need.

By air, land, or sea: consider it shipped. In this final phase, our dedicated ops team handles all-things delivery: from QA/QC to pack-outs to shipping, without clients ever lifting a finger.

Image
Image
Image
Image

This is the sky's-the-limit part. The part where we 
get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.

Clients

Meet our Leadership

Katie Conovitz
Chief Executive Officer
Katie Conovitz
Brandon Conovitz
President
Brandon Conovitz
Anna Wickes Brodie
Chief Growth Officer
Anna Wickes Brodie
Ali Vilensky
Chief of Staff
Ali Vilensky
Ashley White
Chief Creative Officer
Ashley White
Gina Chang
Chief Financial Officer
Gina Chang
Nisha Vyas
Chief Commercial Officer
Nisha Vyas
Sophia Torres
SVP, Operations
Sophia Torres

New York

45 Main Street, Suite 615
Brooklyn, NY 11201

Hong Kong

Legend Tower, 7 Shing Yip Street,
Kwun Tong, Kowloon, Hong Kong

London

Aviation House, Suite 01C107, 125 Kingsway
London, WC2B 6NH

Paris

60, Avenue Charles De Gaulle
92200 Neuilly-Sur-Seine, France
hello@twelvenyc.com

Contact

  • Sephora
  • Glossier
  • Darphin
  • Anthropologie
  • Kiehl's
  • Clinique
  • Purely Elizabeth
  • Living Proof
  • The Honest Company
  • Sorel
  • Hu Kitchen
  • Essence
  • Laneige
  • Puig USA
  • Briogeo
  • Vita Coco
  • VIOLETTE_FR
  • NOYZ
  • Dr.Jart+
  • CVS
  • Givenchy
  • Nanit
  • WYN Beauty
  • Shopbop
  • Westman Atelier
  • Nordstrom
  • Jo Malone London
  • Honest Beauty
  • Interparfums
  • ILIA
  • YSL Beauty
  • New York Times
  • Gisou
  • Cover Girl
  • Pinterest
  • Crooked Media
  • Hello Sunshine
  • Macy's
  • Bloomingdale’s
  • U Beauty
  • Target
  • NYU Langone
  • Tapestry
  • Peloton
  • APL (Athletic Propulsion Labs)
  • Dreamworks Animation
  • Calvin Klein
  • Kate Spade
  • Mercedes Benz
  • Celsius
  • Google
  • Uber
  • Bluemercury
  • Casamigos Tequila
  • SoulCycle
  • Make Up For Ever
  • Brooklinen
  • Drunk Elephant
  • Beauty Pie
  • OLAPLEX
  • Milk Makeup
  • Burt's Bees
  • NARS Cosmetics
  • Nutrafol
  • Medik8
  • Summer Fridays
  • Paula's Choice Skincare
  • OLLY
  • Edie Parker
  • Raffles Hotels & Resorts
  • Sakara Life
  • Urban Decay
  • Grown Alchemist
  • Supergoop
  • Coca Cola
  • Origins
  • Paramount
  • Urban Outfitters
  • K18
  • OUAI
  • FaceGym
  • Jones Road Beauty
  • Oribe Hair Care
  • Liberty London
  • Estee Lauder
  • Orebella
  • Dermalogica
  • Coach
  • Tata Harper Skincare
  • Cle De Peau
  • Fabletics
  • Dieux Skin
  • Harvey Nichols
  • Saks
  • Sol De Janeiro
  • Gap
  • NYX
  • American Eagle Outfitters
  • r.e.m. beauty by Ariana Grande
  • Harry's USA
  • Valmont
  • Space NK
  • Fatty15
  • La Mer
  • Tilt Makeup
  • Tom Ford Beauty
  • Trixie Cosmetics
  • David Yurman
  • MAC Cosmetics
  • Unilever
  • Violette_FR
  • Dr. Dennis Gross
  • Coty
  • Perfect Bar
  • Safely
  • L'Oreal
  • Sally Hansen
  • Fresh
  • Snapchat
  • Fenty Beauty
  • Nue Co USA
  • Dior
  • Hôtel Mahfouf
  • Merit Beauty
  • Makeup by Mario
  • DedCool
  • Patrick Ta
  • Too Faced
  • Benefit
  • L'Occitane
  • Dermstore
  • LVMH
  • The Inkey List
  • Youth to the People
  • Aldo
  • Tory Burch
  • Charlotte Tilbury
  • Revlon
  • Casper
  • Lacoste
  • Diageo
  • Ulta Beauty
  • Lanvin
  • Shiseido
  • Bobbi Brown
  • Free People
  • Kosas Cosmetics
  • Creative Artists Agency
  • Spotify
  • Miu Miu
  • The Honey Pot Company
  • Krewe
  • NBCUniversal
  • Edelman
  • Ralph Lauren
  • EltaMD Skin Care
  • Function of Beauty
  • Prada
  • Cecred
  • e.l.f. Cosmetics
  • Glaze
  • Vichy