team leaders.

katie conovitz

CEO and Founder



Katie Conovitz, founder and CEO, thrives off collaborating with clients who are eager to share compelling stories about their brands. After years of working in the fashion, retail and promotional industries, Katie founded twelveNYC in 2005 and hasn’t looked back since.

Hailing from the Midwest, Katie Conovitz headed to New York after college to launch her career in the Bloomingdale's buying office. It wasn’t long before Katie took the city by storm, and after gaining experience in the fashion, retail and promotional industries, Katie founded twelveNYC in 2005. Inspired by her creative, hard-working parents, as well as influences from fashion, travel and design, Katie built twelveNYC through determination, passion and sheer talent. Now, living in DUMBO, she spearheads a diverse team with over four decades of combined experience in the design, marketing, editorial, importing, manufacturing and branding industries. Yet, despite the impressive list of clients she’s worked with over the years, Katie’s toughest clients are her four children, who are a constant presence in twelveNYC’s Brooklyn office and a continual source of joy for her.

“There’s a driving metaphor I like to make: Stay in your lane. Be authentic. Don’t veer left or right. Drive fast. We cannot be everything to everybody, but we hit our stride the moment we found our lane and we haven’t looked back since.”

carol bale

Chief of Operations



Carol Bale considers herself the “central station” for twelveNYC, acting as a source of support and guidance for the entire team.

Her background in the financial sector, coupled with a “roll-up-your-sleeves” attitude and unerring loyalty, makes Carol an invaluable asset to twelveNYC. Prior to her current role, Carol spent more than a decade at SuttonBrook Capital Management, a multi-strategy hedge fund, where she played an instrumental role in growing the fund, doing everything from developing infrastructure to being a senior trader to helping run the day to day operations. When she’s not helping to grow the twelveNYC business, Carol embraces the opportunity to hang out with her two grown sons, both artists, whom she calls “my greatest inspirations.”

brandon conovitz

President, Global Operations



Brandon is twelveNYC’s globetrotting production guru, as well as its master problem solver (“office duct tape,” he jokes).

Brandon oversees all logistics, allowing for the smooth flow of merchandise from factory to customer. A travel lover who was born in New York and raised in Los Angeles, Brandon jumps at the chance to snowboard in Telluride, eat Tex-Mex in Austin or do just about anything on the West Coast. When he’s not managing operations between twelveNYC’s three global offices, Brandon can be found hanging with his and Katie’s four kids, planning his next trip, riding his bike through traffic in NYC, or leading the pack at Soulcycle.

brooke lucks

Senior Vice President, Creative Director



Brooke is twelveNYC’s resident trend spotter, always with her pulse on the market, which stems from her 15+ years’ experience as a fashion and accessories editor at Elle and Cosmopolitan magazines.

Brooke Lucks has made her mark directing the creative vision at twelveNYC, keeping the company's aesthetic fresh, consistent and on-brand. Brooke’s most recent role as the Accessories Director of Cosmopolitan for eight years afforded her the incredible chance to travel to fashion shows around the world, pinpointing the latest trends and forging incredible relationships in the market. As Creative Director, Brooke scours trade shows domestically and abroad, pounding the pavement looking for the ‘next big thing’ that inspires her.  She spends her days translating market and runway trends into on-trend promotional merchandise and lifestyle accessories for our private label collections in ways that are surprising, creative and innovative– always demonstrating her deep understanding of the global retail marketplace. Brooke has lived in Brooklyn for the last twelve years where she claims she’s never going to leave. She lives in Cobble Hill with her husband, son, Braeden, and daughter, Gemma.

camille martinez

Director, Creative + Development - LONDON



With almost ten years of experience in project management and marketing in the beauty and luxury industries, Camille’s clients depend on her for her understanding of branding, strategy, and global trends.

Camille Martinez’s worldly experience is unparalleled- from working for fashion and beauty powerhouse LVMH, to climbing Mount Kilimanjaro, to moving from her native France to New York to London, her impressive feats never fail to infuse her work on a daily basis. Camille, who, as a former client, fell in love with twelveNYC’s culture, philosophy and yes, fabulous merchandise, spent two years learning the ropes in our Brooklyn HQ before opening our newest office in London, operating our UK and Europe business. Camille has a MSc in Business and Management from Audencia Business School, with a focus on marketing, design and creation. In addition to her ability to craft amazing campaigns for her clients, Camille enjoys hosting events for her family and friends and creating incredible handmade crafts and homemade food experiences.

cally carbone

Director, Creative + Development



Cally Carbone is twelveNYC’s fountain of knowledge when it comes to just about everything, our go-to source for tips on successfully selling a brand to how bake the best chocolate chip cookies.

Cally has a strong background in wholesale and merchandising, and her experience working for luxury and online retailers has made her our customer service and communications impresario. Cally embraces the opportunity to tell compelling, creative stories through product for twelveNYC’s clients, developing client relationships into successful partnerships. She may not be in Kansas anymore, but Cally attributes her Midwestern upbringing to her determination and dedication, as well as her appreciation for all of New York’s unique nuances. Her young son keeps her active and inspired outside of the office, and when Cally does find free time, she’s probably plotting out her next craft project. Cally has a BS in Fashion Marketing and Management from Stephens College and an MA in Fashion Studies from Parsons/The New School of Design.

kristen long

Art Director



twelveNYC’s Art Director, Kristen Long, applies a creative touch – and often, her gift for illustration – to every project that comes her way.

A student of drawing and painting, Kristen has experience in just about everything that involves art, including working in art gallery world and even briefly as a cake decorator (but that’s a whole other story). In her role at twelveNYC, Kristen oversees all artwork, packaging design, and internal photo shoots for the company. She never fails to provide design inspiration during the ideation of new projects and is continually collaborating with the team on the design direction of internal branding projects and marketing materials. Prior to joining twelveNYC, Kristen worked for design-centric brands including Moleskine, Nordstom, Brooklyn Magazine, and Shutterfly. When she’s not traveling the globe in search of adventure, Kristen can be found working on her own stationary line, which she runs with her husband out of their studio in Astoria, Queens.

twelveNYC team.