Macy’s “Beauty on Display”
A beauty pop‐up on the floor of the iconic Macy’s Herald Square
We designed, installed & launched this beauty story from the ground up. From the rugs to the light fixtures to the wall of #madeby12 accessories, we turned our vision of an interactive retail experience into reality. Beauty aficionados can discover vanities to test products from some of the world’s most recognized makeup brands, a shoppable accessory display, a bathtub (for selfies, of course), and a larger‐than‐life scrunchie wall.