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Macy’s “Beauty on Display”

A beauty pop‐​up on the floor of the iconic Macy’s Herald Square

We designed, installed & launched this beau­ty sto­ry from the ground up. From the rugs to the light fix­tures to the wall of #madeby12 acces­sories, we turned our vision of an inter­ac­tive retail expe­ri­ence into real­i­ty. Beau­ty afi­ciona­dos can dis­cov­er van­i­ties to test prod­ucts from some of the world’s most rec­og­nized make­up brands, a shop­pable acces­so­ry dis­play, a bath­tub (for self­ies, of course), and a larger‐​than‐​life scrunchie wall.


  • Packaging
  • Product Development
  • Retail Design