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Macy’s “Summer Beach House”

A beauty pop‐​up on the floor of the iconic Macy’s Herald Square

We brought the beach to Macy’s. Step inside this beauty‐​filled beach house and say hel­lo to sum­mer. Com­plete with a mini tea par­ty van­i­ty, a self­ie show­er, and a shop­pable, life‐​sized doll­house, this just might be our favorite #macys­beau­ty pop­up yet… Designed and brought to life by twel­veNYC.


  • Accessories
  • Product Development
  • Retail Design