Macy’s “Summer Beach House”
A beauty pop‐up on the floor of the iconic Macy’s Herald Square
We brought the beach to Macy’s. Step inside this beauty‐filled beach house and say hello to summer. Complete with a mini tea party vanity, a selfie shower, and a shoppable, life‐sized dollhouse, this just might be our favorite #macysbeauty popup yet… Designed and brought to life by twelveNYC.
Experience
- Accessories
- Product Development
- Retail Design


