Macy’s “The Sweet Shop”
A beauty pop‐up on the floor of the iconic Macy’s Herald Square
Welcome to the sweet shop, a cosmetic confectionery designed to evoke the excitement of a candy shop. Fill up with sweet and fun‐sized beauty products, take a selfie with the custom prop stands in front of our colorful tinsel wall, and play the claw machine for a chance to win free skincare and makeup. Treat yourself, you deserve it.