Back to all projects

Macy’s “The Sweet Shop”

A beauty pop‐​up on the floor of the iconic Macy’s Herald Square

Wel­come to the sweet shop, a cos­met­ic con­fec­tionery designed to evoke the excite­ment of a can­dy shop. Fill up with sweet and fun‐​sized beau­ty prod­ucts, take a self­ie with the cus­tom prop stands in front of our col­or­ful tin­sel wall, and play the claw machine for a chance to win free skin­care and make­up. Treat your­self, you deserve it.


  • Packaging
  • Product Development
  • Retail Design