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Macy’s “The Vault”

A beauty pop‐​up on the floor of the iconic Macy’s Herald Square

A gold­en gallery of cov­etable beau­ty acces­sories, glam games, and gor­geous gifts. Designed and exe­cut­ed from floor to ceil­ing, from prod­uct to pack­ag­ing, by twel­veNYC. Step inside our luxe beau­ty bank to dis­cov­er curat­ed “vaults” from favorite beau­ty brands, cos­met­ic kits cre­at­ed for the occa­sion, glit­ter­ing gifts, and beau­ty acces­sories that sparkle and shine. Play to win beau­ty prod­ucts in our brand­ed arcade game, and lose your­self in lux­u­ry.


  • Packaging
  • Product Development
  • Retail Design