Macy’s “The Vault”
A beauty pop‐up on the floor of the iconic Macy’s Herald Square
A golden gallery of covetable beauty accessories, glam games, and gorgeous gifts. Designed and executed from floor to ceiling, from product to packaging, by twelveNYC. Step inside our luxe beauty bank to discover curated “vaults” from favorite beauty brands, cosmetic kits created for the occasion, glittering gifts, and beauty accessories that sparkle and shine. Play to win beauty products in our branded arcade game, and lose yourself in luxury.