The Perpetual Startup
twelveNYC was purpose‐built to change. That’s the nature of our business. Trends change, needs change, markets, suppliers, possibilities, technologies, industries, customers: Change is the constant and adaptation is the key to success. We were a nimble startup the day we opened our doors, and we’re still a nimble startup today—with offices around the globe, dozens of employees, and track records and relationships that make us better now than ever before.
the moment I walked into the office, I knew my life was about to change.
“Beauty, fashion, retail, lifestyle—these landscapes are so exciting right now because what’s possible and what’s necessary is shifting so quickly. The culture and approach of twelveNYC is totally aligned with this new world. We’re a startup every day.”
my biggest thrill is when a client says, ‘you nailed it.’
twelveNYC isn’t like all the others. Our portfolio stretches across industries, our outputs range from forecasting to experience to product, and we have proven expertise in creative, development, and production. We’re a one‐stop shop for brand‐driven storytelling across multiple platforms. Every client and every team member benefits from the totality of trends we’ve spotted and the tens of thousands of products we’ve made. Our breadth and depth have built a virtuous cycle. We’re beyond competition.
A Team of Unicorns
each person is encouraged to find their strength then hone it and thrive.
Our clients aren’t interested in cookie‐cutter solutions, and neither are we. twelveNYC offers a platform for the best and brightest in the industry to find what they do best—and do more of it. We’re a team of professionals with backgrounds in retail, fashion, beauty, editorial, marketing, PR, sales, finance, and technology. There isn’t a mold, only motivation and like‐minded obsessives whose individual experiences make the unimaginable happen every day. Everyone in the office has that entrepreneurial spark. We’re a team of unicorns united by a need to succeed.