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The Perpetual Startup

twel­veNYC was purpose‐​built to change. That’s the nature of our busi­ness. Trends change, needs change, mar­kets, sup­pli­ers, pos­si­bil­i­ties, tech­nolo­gies, indus­tries, cus­tomers: Change is the con­stant and adap­ta­tion is the key to suc­cess. We were a nim­ble start­up the day we opened our doors, and we’re still a nim­ble start­up today—with offices around the globe, dozens of employ­ees, and track records and rela­tion­ships that make us bet­ter now than ever before.

the moment I walked into the office, I knew my life was about to change.

“Beau­ty, fash­ion, retail, lifestyle—these land­scapes are so excit­ing right now because what’s pos­si­ble and what’s nec­es­sary is shift­ing so quick­ly. The cul­ture and approach of twel­veNYC is total­ly aligned with this new world. We’re a start­up every day.”

Beyond Competition

my biggest thrill is when a client says, ‘you nailed it.’

twel­veNYC isn’t like all the oth­ers. Our port­fo­lio stretch­es across indus­tries, our out­puts range from fore­cast­ing to expe­ri­ence to prod­uct, and we have proven exper­tise in cre­ative, devel­op­ment, and pro­duc­tion. We’re a one‐​stop shop for brand‐​driven sto­ry­telling across mul­ti­ple plat­forms. Every client and every team mem­ber ben­e­fits from the total­i­ty of trends we’ve spot­ted and the tens of thou­sands of prod­ucts we’ve made. Our breadth and depth have built a vir­tu­ous cycle. We’re beyond com­pe­ti­tion.

A Team of Unicorns

each person is encouraged to find their strength then hone it and thrive.

Our clients aren’t inter­est­ed in cookie‐​cutter solu­tions, and nei­ther are we. twel­veNYC offers a plat­form for the best and bright­est in the indus­try to find what they do best—and do more of it. We’re a team of pro­fes­sion­als with back­grounds in retail, fash­ion, beau­ty, edi­to­r­i­al, mar­ket­ing, PR, sales, finance, and tech­nol­o­gy. There isn’t a mold, only moti­va­tion and like‐​minded obses­sives whose indi­vid­ual expe­ri­ences make the unimag­in­able hap­pen every day. Every­one in the office has that entre­pre­neur­ial spark. We’re a team of uni­corns unit­ed by a need to suc­ceed.