Private Label
We design and build exclusive retail private label collections—expanding market share. This includes cross category multi sku collections, custom designed product and secondary packaging, as well as kitted sets and advents.
We design and build merchandise for your
Iconic Merchandise for Iconic Brands
Delivering Results for Nearly Two Decades
Dream. Design. Develop. Deliver.
We Don't Follow Trends, We Set Them
Product Obsessed.™
At Twelve, it’s always been about more than just merchandise.
Since 2005, we have believed that design-led product and packaging are powerful tools that make a good brand, great.
Our team of 100+ global members consist of industry experts across creative, packaging design, product development, compliance and supply chain working in tandem. Together, we create products that drive community growth, foster brand advocates, capture market share, and deliver innovation from end-to-end. Dreaming of what’s possible is core to our DNA—and no matter what it is, it’s Made Possible By Twelve.
We are always interested in meeting talented and creative people. Please feel free to send your resume to careers@twelvenyc.com for consideration in joining our team.
Creative & Design:
Sourcing & Development:
Production & Operations:
We design and build exclusive retail private label collections—expanding market share. This includes cross category multi sku collections, custom designed product and secondary packaging, as well as kitted sets and advents.
We design and build iconic branded merchandise—for instant obsession. This includes brand building products, promotional and event merchandise, as well as employee and corporate gifting.
We design and build strategic seeding & influencer programs—for share-worthy content. This includes custom packaging and merchandise for influencer and PR mailers, as well as seeding and sampling programs, VIP direct mail, and on-demand programs.
We design and build coveted gifts & loyalty drivers— driving connection and community growth. This includes gift with purchase programs, custom bags, apparel, and accessories, as well as loyalty driving gifting and collateral.
We design and build creative packaging solutions—enhancing product and consumer experience. This includes advents and kitted sets, primary and secondary packaging, as well as interactive unboxing experiences.
This is the sky's-the-limit part. The part where we get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.
Next, pen meets paper; in this phase, we define our project needs and distill our blue-sky thinking into a concise narrative, creating detailed renderings of what’s possible.
Leveraging our global network of suppliers and manufacturers, we transform our rendered ideas into actual realities; making true, physical prototypes and samples that meet your project’s every need.
By air, land, or sea: consider it shipped. In this final phase, our dedicated ops team handles all-things delivery: from QA/QC to pack-outs to shipping, without clients ever lifting a finger.
This is the sky's-the-limit part. The part where we get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.
Proudly B-Corp Certified and EcoVadis Gold, our commitment to operating as a holistically sustainable business enables us to create a ripple effect that transcends continents and conversations. In everything we design and build, we strive to create a profound—and measurable—impact on the world around us.