We design and build the world’s most inspiring merchandise and packaging for the world’s most coveted brands

Twelve

Made Possible By
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We design and build merchandise for your

customers

About Us

Since 2005, we have believed that design-led product and packaging are powerful tools that make a good brand, great.

Our team of 100+ global members consist of industry experts across creative, packaging design, product development, compliance and supply chain working in tandem. Together, we create products that drive community growth, foster brand advocates, capture market share, and deliver innovation from end-to-end. Dreaming of what’s possible is core to our DNA—and no matter what it is, it’s Made Possible By Twelve.

Disrupt From Within

Private Label

We design and build exclusive retail private label collections—expanding market share. This includes cross category multi sku collections, custom designed product and secondary packaging, as well as kitted sets and advents.

Anthropologie decorative photo frame collection developed for private label retail
Bloomingdale's Little Brown Match Box custom gifting and packaging program
Bloomingdale's fragrance gift collection with custom seasonal packaging design
BP. by Nordstrom beauty accessories collection with custom retail packaging
Anthropologie Demi Sipper ceramic drinkware collection and product design
Coach holiday ornament collection with custom packaging and seasonal gifting design
Merch That Matters

Brand Merchandise

We design and build iconic branded merchandise—for instant obsession. This includes brand building products, promotional and event merchandise, as well as employee and corporate gifting.

Glossier Cherry Lock custom promotional merchandise and brand accessory
Blank Street puff sleeve beverage accessory with NOYZ branded keychain
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Gisou branded hair accessories and beauty merchandise collection
Clinique custom wellness accessories including water bottle, compact, and headband
DedCool custom incense holders and home fragrance merchandise collection
An Unforgettable Impression

Influencer & Strategic Seeding

We design and build strategic seeding & influencer programs—for share-worthy content. This includes custom packaging and merchandise for influencer and PR mailers, as well as seeding and sampling programs, VIP direct mail, and on-demand programs.

Strategic seeding by Twelve for Burt's Bees; custom branded influencer and PR mailer packaging and box
Kiehl's product launch mailer and influencer seeding campaign for UFC medicated cream
Youth to the People custom packaging and influencer PR mailer box designed by Twelve; custom branded packaging box & hand delivery
Barbie influencer gifting campaign with custom diabetic lunch bag care kit
YSL Beauty Love 24/7 Bodega influencer mailer and experiential brand activation merchandise
L'Oréal Paris EverPure Iron Sleek PR mailer with interactive heat-activated packaging
Reinforced Connections

Gifts & Loyalty

We design and build coveted gifts & loyalty drivers— driving connection and community growth. This includes gift with purchase programs, custom bags, apparel, and accessories, as well as loyalty driving gifting and collateral.

Prada Beauty custom snap bracelet developed for touch blush launch
American Eagle branded gift collection designed for loyalty and customer engagement
Branded merchandise created by Twelve for NYU Langone; purple branded canvas tote bag, brown branded cooler bag, sleep accessories, pens, custom packaging, collateral
Branded merchandise created by Twelve for Kiehl's; Custom branded and designed ski apparel, backpack, beanie, socks, ski mask, keychain, and packaging
OUAI custom travel pouch collection developed for loyalty and brand engagement
Barbie at Coachella influencer gifting experience featuring custom branded merchandise
Outside the Box

Custom Packaging

We design and build creative packaging solutions—enhancing product and consumer experience. This includes advents and kitted sets, primary and secondary packaging, as well as interactive unboxing experiences.

Lancôme fragrance launch mailer with custom vinyl record-inspired packaging
Matrix Break A Bond product launch mailer with custom Jenga-inspired packaging
Bose U.S. Open promotional kit featuring custom tennis ball material slider box packaging
Custom packaging for Calvin Klein by Twelve; Paper pulp fragrance packaging
Vichy Dercos PR mailer featuring custom decoder packaging and interactive reveal
Prada Paradoxe fragrance launch featuring custom puzzle-box unboxing experience

How We Do It

EndToEnd
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This is the sky's-the-limit part. The part where we 
get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.

Next, pen meets paper; in this phase, we define our project needs and distill our blue-sky thinking into a concise narrative, creating detailed renderings of what’s possible.

Leveraging our global network of suppliers and manufacturers, we transform our rendered ideas into actual realities; making true, physical prototypes and samples that meet your project’s every need.

By air, land, or sea: consider it shipped. In this final phase, our dedicated ops team handles all-things delivery: from QA/QC to pack-outs to shipping, without clients ever lifting a finger.

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This is the sky's-the-limit part. The part where we 
get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.

Clients

Meet our Leadership

Katie Conovitz
Chief Executive Officer
Katie Conovitz
Brandon Conovitz
President
Brandon Conovitz
Anna Wickes Brodie
Chief Growth Officer
Anna Wickes Brodie
Ashley White
Chief Creative Officer
Ashley White
Gina Chang
Chief Financial Officer
Gina Chang
Nisha Vyas
Chief Commercial Officer
Nisha Vyas
Sophia Torres
SVP, Operations
Sophia Torres

New York

45 Main St.
Suite 615
Brooklyn, NY 11201, US

Hong Kong

14/F Pioneer Center
750 Nathan Road
Hong Kong , Mong Kok Kowloon, HK

London

60-66 Wardour Street
National House 2B
London, England, GB

Paris

10, Rue de Châteaudun
Paris, Île-de-France 75009, FR

hello@twelvenyc.com

Contact

  • Sephora
  • Glossier
  • Darphin
  • Anthropologie
  • Kiehl's
  • Clinique
  • Purely Elizabeth
  • Living Proof
  • The Honest Company
  • Sorel
  • Hu Kitchen
  • Essence
  • Laneige
  • Puig USA
  • Briogeo
  • Vita Coco
  • VIOLETTE_FR
  • NOYZ
  • Dr.Jart+
  • CVS
  • Givenchy
  • Nanit
  • WYN Beauty
  • Shopbop
  • Westman Atelier
  • Nordstrom
  • Lancôme
  • Jo Malone London
  • Honest Beauty
  • Interparfums
  • ILIA
  • YSL Beauty
  • New York Times
  • Gisou
  • Cover Girl
  • Pinterest
  • Crooked Media
  • Hello Sunshine
  • Macy's
  • Bloomingdale’s
  • U Beauty
  • Target
  • NYU Langone
  • Tapestry
  • Peloton
  • APL (Athletic Propulsion Labs)
  • Dreamworks Animation
  • Calvin Klein
  • Kate Spade
  • Mercedes Benz
  • Celsius
  • Google
  • Uber
  • Bluemercury
  • Casamigos Tequila
  • SoulCycle
  • Make Up For Ever
  • Brooklinen
  • Drunk Elephant
  • Beauty Pie
  • OLAPLEX
  • Milk Makeup
  • Burt's Bees
  • NARS Cosmetics
  • Nutrafol
  • Medik8
  • Summer Fridays
  • Matrix
  • Paula's Choice Skincare
  • OLLY
  • Edie Parker
  • Raffles Hotels & Resorts
  • Sakara Life
  • Urban Decay
  • Grown Alchemist
  • Supergoop
  • Bose
  • Coca Cola
  • Origins
  • Paramount
  • Urban Outfitters
  • K18
  • OUAI
  • FaceGym
  • Jones Road Beauty
  • Oribe Hair Care
  • Liberty London
  • Estee Lauder
  • Orebella
  • Dermalogica
  • Coach
  • Tata Harper Skincare
  • Cle De Peau
  • Fabletics
  • Dieux Skin
  • Harvey Nichols
  • Saks
  • Sol De Janeiro
  • Gap
  • NYX
  • Blank Street
  • American Eagle Outfitters
  • r.e.m. beauty by Ariana Grande
  • Harry's USA
  • Valmont
  • Space NK
  • Fatty15
  • La Mer
  • Tilt Makeup
  • Tom Ford Beauty
  • Trixie Cosmetics
  • David Yurman
  • MAC Cosmetics
  • Unilever
  • Violette_FR
  • Dr. Dennis Gross
  • Coty
  • Perfect Bar
  • Safely
  • L'Oreal
  • Sally Hansen
  • Fresh
  • Snapchat
  • Fenty Beauty
  • Nue Co USA
  • Dior
  • Hôtel Mahfouf
  • Merit Beauty
  • Makeup by Mario
  • DedCool
  • Patrick Ta
  • Barbie
  • Too Faced
  • Benefit
  • L'Occitane
  • Dermstore
  • LVMH
  • The Inkey List
  • Youth to the People
  • Aldo
  • Tory Burch
  • Charlotte Tilbury
  • Revlon
  • Casper
  • Lacoste
  • Diageo
  • Ulta Beauty
  • Lanvin
  • Shiseido
  • Bobbi Brown
  • Free People
  • Kosas Cosmetics
  • Creative Artists Agency
  • Spotify
  • Miu Miu
  • The Honey Pot Company
  • Krewe
  • NBCUniversal
  • Edelman
  • Ralph Lauren
  • EltaMD Skin Care
  • Function of Beauty
  • Prada
  • Cecred
  • e.l.f. Cosmetics
  • Glaze
  • Vichy