We design and build the world’s most inspiring merchandise and packaging for the world’s most coveted brands.

Twelve

Made Possible By
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We design and build merchandise for your

customers

About us

Since 2005, we have believed that design-led product and packaging are powerful tools that make a good brand, great.

Our team of 100+ global members consist of industry experts across creative, packaging design, product development, compliance and supply chain working in tandem. Together, we create products that drive community growth, foster brand advocates, capture market share, and deliver innovation from end-to-end. Dreaming of what’s possible is core to our DNA—and no matter what it is, it’s Made Possible By Twelve.

Disrupt From Within

Private Label

We design and build exclusive retail private label collections—expanding market share. This includes cross category multi sku collections, custom designed product and secondary packaging, as well as kitted sets and advents.

Private label products created for Target by Twelve; custom branded and curated beauty boxes for bodycare, eyes, lips, and face makeup
Private Label products created by Twelve for Anthropologie; custom playing card set, stationary set, and office supplies
Branded merchandise created by Twelve for Edie Parker
Branded merchandise created by Twelve for Bluemercury; custom branded advent calendar in navy cosmetics travel case
Merch That Matters

Brand Merchandise

We design and build iconic branded merchandise—for instant obsession. This includes brand building products, promotional and event merchandise, as well as employee and corporate gifting.

Branded merchandise created by Twelve for NYU; baby blanket
Branded merchandise created by Twelve for Miu Miu; white tennis balls on a grass background
An Unforgettable Impression

Influencer & Strategic Seeding

We design and build strategic seeding & influencer programs—for share-worthy content. This includes custom packaging and merchandise for influencer and PR mailers, as well as seeding and sampling programs, VIP direct mail, and on-demand programs.

Custom branded products created for YSL by Twelve; branded custom mailer box
Custom branded products created for Essence by Twelve; branded custom mailer box; disco ball shaped
Custom branded products created for Urban Decay by Twelve; branded custom mailer box
Reinforced Connections

Gifts & Loyalty

We design and build coveted gifts & loyalty drivers— driving connection and community growth. This includes gift with purchase programs, custom bags, apparel, and accessories, as well as loyalty driving gifting and collateral.

Branded merchandise created by Twelve for Sol De Janeiro; yellow branded canvas tote bag, yellow branded cooler bag, yellow branded towel
Branded merchandise created by Twelve for Wyn Beauty; green custom branded beauty blender
Branded merchandise created by Twelve for Drunk Elephant
Branded merchandise created by Twelve for Charlotte Tilbury Beauty; pink custom branded beauty pouch
Outside the Box

Custom Packaging

We design and build creative packaging solutions—enhancing product and consumer experience. This includes advents and kitted sets, primary and secondary packaging, as well as interactive unboxing experiences.

Custom packaging for Bloomingdale's by Twelve; custom branded advent calendar packaging
Function of Beauty custom packaging for Target by Twelve; custom branded packaging box
Function of Beauty custom packaging for Milk by Twelve; custom branded packaging box

How We Do It

EndToEnd
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This is the sky's-the-limit part. The part where we 
get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.

Next, pen meets paper; in this phase, we define our project needs and distill our blue-sky thinking into a concise narrative, creating detailed renderings of what’s possible.

Leveraging our global network of suppliers and manufacturers, we transform our rendered ideas into actual realities; making true, physical prototypes and samples that meet your project’s every need.

By air, land, or sea: consider it shipped. In this final phase, our dedicated ops team handles all-things delivery: from QA/QC to pack-outs to shipping, without clients ever lifting a finger.

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This is the sky's-the-limit part. The part where we 
get to know your DNA—your values, culture, pain points, differentiation—and the limitless range of what's ahead.

Clients

New York

45 Main Street, Suite 615
Brooklyn, NY 11201

Hong Kong

Legend Tower, 7 Shing Yip Street,
Kwun Tong, Kowloon, Hong Kong

London

Aviation House, Suite 01C107, 125 Kingsway
London, WC2B 6NH

Paris

60, Avenue Charles De Gaulle
92200 Neuilly-Sur-Seine, France
hello@twelvenyc.com

Contact

  • Sephora
  • Glossier
  • Darphin
  • Anthropologie
  • Kiehl's
  • Clinique
  • Purely Elizabeth
  • Living Proof
  • The Honest Company
  • Sorel
  • Hu Kitchen
  • Essence
  • Laneige
  • Puig USA
  • Briogeo
  • Vita Coco
  • VIOLETTE_FR
  • Dr.Jart+
  • CVS
  • Givenchy
  • Nanit
  • WYN Beauty
  • Shopbop
  • Westman Atelier
  • Nordstrom
  • Jo Malone London
  • Honest Beauty
  • Interparfums
  • ILIA
  • YSL Beauty
  • New York Times
  • Gisou
  • Cover Girl
  • Pinterest
  • Crooked Media
  • Hello Sunshine
  • Macy's
  • Bloomingdale’s
  • U Beauty
  • Target
  • NYU Langone
  • Tapestry
  • Peloton
  • APL (Athletic Propulsion Labs)
  • Dreamworks Animation
  • Kate Spade
  • Mercedes Benz
  • Celsius
  • Google
  • Uber
  • Bluemercury
  • Casamigos Tequila
  • SoulCycle
  • Make Up For Ever
  • Brooklinen
  • Drunk Elephant
  • Beauty Pie
  • Milk Makeup
  • Burt's Bees
  • NARS Cosmetics
  • Nutrafol
  • Medik8
  • Summer Fridays
  • Paula's Choice Skincare
  • OLLY
  • Edie Parker
  • Raffles Hotels & Resorts
  • Sakara Life
  • Urban Decay
  • Grown Alchemist
  • Supergoop
  • Coca Cola
  • Origins
  • Paramount
  • Urban Outfitters
  • K18
  • OUAI
  • FaceGym
  • Jones Road Beauty
  • Oribe Hair Care
  • Liberty London
  • Estee Lauder
  • Dermalogica
  • Coach
  • Tata Harper Skincare
  • Cle De Peau
  • Fabletics
  • Dieux Skin
  • Harvey Nichols
  • Saks
  • Sol De Janeiro
  • Gap
  • NYX
  • American Eagle Outfitters
  • r.e.m. beauty by Ariana Grande
  • Harry's USA
  • Valmont
  • Space NK
  • La Mer
  • Tom Ford Beauty
  • Trixie Cosmetics
  • David Yurman
  • MAC Cosmetics
  • Unilever
  • Coty
  • Perfect Bar
  • Safely
  • L'Oreal
  • Sally Hansen
  • Fresh
  • Snapchat
  • Fenty Beauty
  • Nue Co USA
  • Dior
  • Merit Beauty
  • Makeup by Mario
  • DedCool
  • Patrick Ta
  • Too Faced
  • Benefit
  • L'Occitane
  • Dermstore
  • LVMH
  • The Inkey List
  • Aldo
  • Tory Burch
  • Charlotte Tilbury
  • Revlon
  • Casper
  • Lacoste
  • Diageo
  • Ulta Beauty
  • Lanvin
  • Shiseido
  • Bobbi Brown
  • Free People
  • Kosas Cosmetics
  • Creative Artists Agency
  • Spotify
  • Miu Miu
  • The Honey Pot Company
  • Krewe
  • NBCUniversal
  • Edelman
  • Ralph Lauren
  • EltaMD Skin Care
  • Function of Beauty
  • Prada
  • Cecred
  • e.l.f. Cosmetics