Who We Are

Meet our leadership team

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  • Katie Conovitz

    CEO & Founder

    Tire­less, hus­tling, and fear­less, Katie Conovitz is the CEO, founder, and spir­i­tu­al leader of twel­veNYC. She is dri­ven by a life‐​long fierce inde­pen­dence, urge to carve a unique path, and love of telling new sto­ries.

    Raised in the Mid­west, Katie came to New York City to launch her career in the Bloomingdale’s buy­ing office. After gain­ing expe­ri­ence in the fash­ion, retail and pro­mo­tion­al indus­tries, she found­ed twel­veNYC in 2005. “I’m fueled by chal­lenges, pas­sion, and the idea of end­less pos­si­bil­i­ties,” Katie says. “twel­veNYC was born of that fire and it’s still at our core.”

  • Brandon Conovitz

    Chief, Global Operations

    Bran­don runs twelveNYC’s glob­al oper­a­tions and over­sees its pro­duc­tion net­works. With more than 20 years of indus­try expe­ri­ence, he’s seen and solved it all before.

    Present in the ear­li­est days, Bran­don has helped steer the com­pa­ny and set its course. When he’s not man­ag­ing oper­a­tions between twelveNYC’s three glob­al offices, Bran­don can be found hang­ing with his and Katie’s four kids, plan­ning his next trip, rid­ing his bike through traf­fic in NYC, or lead­ing the pack at Soul­cy­cle.

  • Brooke Lucks

    President & Creative Director

    Brooke is twelveNYC’s res­i­dent trend spot­ter. With 15 years of expe­ri­ence as a fash­ion and acces­sories edi­tor at Elle and Cos­mopoli­tan, know­ing what’s now and next is sec­ond nature.

    As Cre­ative Direc­tor for twel­veNYC, Brooke scours trade shows domes­ti­cal­ly and abroad, pound­ing the pave­ment look­ing for inspi­ra­tion and mag­ic. She spends her days trans­lat­ing mar­ket and run­way trends into a broad range of curat­ed mer­chan­dise and lifestyle acces­sories for our pri­vate label col­lec­tions and beau­ty clients.

  • Carol Bale

    President, Finance

    Act­ing as both a sup­port and a guide, Car­ol may best be described as the back­bone of twel­veNYC. A back­ground in the finan­cial sec­tor, cou­pled with a stead­fast work eth­ic and unwa­ver­ing loy­al­ty, make Car­ol an invalu­able asset to the entire team.

    Car­ol pre­vi­ous­ly spent more than a decade at Sut­ton­Brook Cap­i­tal Man­age­ment, a multi‐​strategy hedge fund, where she played an instru­men­tal role in grow­ing the fund, doing every­thing from devel­op­ing infra­struc­ture to work­ing as a senior trad­er to help­ing run the day to day oper­a­tions.

Ashley White

VP, Senior Art Director

After five years of col­lab­o­rat­ing with CEO Katie Conovitz, Ash­ley left the design stu­dio she found­ed and came on board full‐​time at twel­veNYC. Her Austin, Texas‐​based team is respon­si­ble for the art direc­tion of projects, from con­cept to pro­duc­tion, mean­ing Ash­ley always has her eyes glued to the small­est details and her mind chart­ing the next seis­mic shift.

Fit­ting­ly, she’s known for nev­er sleep­ing, pur­su­ing her pas­sions, and press­ing on until it’s all just right. When she’s not help­ing brands tell their sto­ry and man­ag­ing and sup­port­ing her design­ers, Ash­ley enjoys tequi­la, tacos, fast cars, and time with her seven‐​year‐​old daugh­ter, though not always in that order.

Anna Wickes Brodie

SVP, Creative & Development

As twelveNYC’s first employ­ee, Anna cut her teeth in the wild and won­der­ful world of start­up cul­ture. That tire­less ethos still dri­ves her today as she helps devel­op cus­tom goods for clients in a wide range of indus­tries and leads the devel­op­ment stage of twelveNYC’s retail pro­grams.

Anna loves work­ing with young com­pa­nies com­ing into their own, as well as sea­soned play­ers set­ting a course for con­tin­ued suc­cess. “I think most peo­ple would say that I just don’t quit. I love doing the deep dive into a client’s brand and trans­lat­ing that to phys­i­cal prod­uct. I also bring a lit­tle punk rock, down­town, make‐​it‐​happen atti­tude.”

Megan Ely

VP, Creative Design & Development

Megan grew up in Maine, sur­round­ed by her father’s archi­tec­tur­al draw­ings and her mother’s craft projects, learn­ing to love cre­at­ing. She honed her tal­ents at Estée Laud­er, where she spent ten years work­ing on bag design and cos­met­ic pack­ag­ing.

At twel­veNYC, she’s been able to take that client‐​side know‐​how and put it to work help­ing com­pa­nies design and devel­op con­cepts that tell their brand sto­ries in an ele­vat­ed way. “Hav­ing been on the oth­er side of the process helps me under­stand what a client is look­ing for,” she says. “I know how impor­tant it is to have great design, uphold brand equi­ty, and under­stand the chang­ing mar­ket­place, and I can get in that head­space and real­ly col­lab­o­rate with our part­ners.”

Lisbeth Pantaleon

Director, Operations

Lis has worn a lot of hats at twel­veNYC. She start­ed as a col­lege intern, then accept­ed a full‐​time posi­tion, jug­gling school and work. Over six years, she has climbed her way up the ranks, learn­ing it all by doing it all.

This breadth of expe­ri­ence cou­pled with a deep com­mit­ment to com­pa­ny cul­ture helps her keep projects on sched­ule and team­mates, clients, and sup­pli­ers con­fi­dent in the process. “Good rela­tion­ships,” she says, “the kind forged by ded­i­ca­tion, hard work, com­mit­ment, and loy­al­ty are a cor­ner­stone of twelveNYC—and a big part of what’s helped me reach my posi­tion here.”