Who We Are
Who We Are
An Agency Unlike Any Other
Operating from three continents, our team is the trusted partner for the world’s most covetable brands through our uniquely creative approach, unrivaled end-to-end process and ability to maximize the 24-hour international work cycle.
Our strength is in our people. twelveNYC is proudly 100% women-owned and 91% women-powered. We are a dynamic, global team, passionate about storytelling and driven by collaboration.
From becoming an extension of your team, to our long-standing relationships within our supply chain, our highly collaborative approach means that we are your partner through every step of the product development process.
Whether it’s our transformative approach to sustainability, reinventing our product category offerings, evolving our world-class teams, or expanding into new verticals, what differentiates us is our ability to identify the opportunity in every story.
2005 Founded in New York City
2013 expanded to Hong Kong
2017 opened in London
2021 expanded to Paris
Coming soon to Los Angeles
Our strength is in our people
We are a community that fosters kindness and integrity
We are a community that embraces and values diversity in all forms
We are a community that uplifts and empowers one another
Meet the team
Katie Conovitz, CEO & Founder
Katie Conovitz is the CEO and founder of twelveNYC. Raised in the Midwest, Katie came to New York City to launch her career in the Bloomingdale’s buying office. After gaining experience in the fashion, retail and promotional industries, her life‐long fierce independence and love of telling new stories pushed her to forge her own path. So, in 2005, Katie founded twelveNYC at age 28, with just $1800 and a big dream.
Pushing past the conventional promotional product agency formula, twelveNYC grew from one employee to 85, one office to three, spread over just as many continents. Through hard work and an unwavering determination, Katie has grown the 100% women-owned company into a multi-million-dollar business.
Despite its scale, the curiosity, passion for partnership, and inherently creative approach that ultimately sparked the founding of twelveNYC still persists over 16 years later. “I’m fueled by challenges, collaboration, and the idea of endless possibilities,” Katie says. “twelveNYC was born of that fire and it’s still at our core.”
Katie lives in Brooklyn with her husband, Brandon (twelveNYC's Global COO), and their four kids. Twelve is Katie’s lucky number and NYC will always have her heart.
Awards & Press
Our Community Impact
We believe in the power of partnership and hold a unique responsibility to make a profound impact in the communities in which we work and live. Our mission is to amplify the voices of women and children in marginalized communities and to use our resources to create opportunity the next generation of entrepreneurs. We are committed to lending our magic to make impactful change.
By the numbers
donated to charities/ non-profits in 2020
units of PPE items donated during COVID
hours our team has donated in 2020
people on our impact committee
Recent Partnership Highlights
twelveNYC has been named the Champion Partner of SoGal’s Black Founder Startup Grant. Black female and non-binary founders recieve less than .5% of venture capital funding. We have teamed up with SoGal to help change that.
In addition to funding support, we are working 1:1 with grant recipients through their mentorship program, sharing our knowledge of industry topics, including branding and design, supply chain, sourcing, marketing, and more, while working through common issues startups often face.
The mission of New Yorkers Against Gun Violence is to reduce gun violence through legislative advocacy and education designed to encourage action, influence public opinion and lead to policy change.
Through our partnership, our team revamped their entire branding strategy, offering our graphic design skills to redesign and create new assets for NYAGV to implement on their website and for use day to day. In addition, we created and donated branded merchandise, such as masks and other accessories.
We teamed up with Black Minds Matter on their mission to connect Black individuals and families with free mental health services — by professional Black therapists to support their mental health.
In addition to creating and producing a full merchandise line, our team designed, developed, and launched a shoppable ecommerce platform for Black Minds Matter UK to sell it through. All profits will fund free therapy with black therapists for the black community.
VOYAGE is a London-based, social justice charity that aims to empower marginalised black young people and provide them with the self-awareness and motivation to transform themselves and their communities.
As active participants in Voyage Youth’s weekly mentorship program, we are helping to prepare our mentees for university and work. Additionally, our team partnered to put on creative workshops for their Summer University Program Creative Immersion Day, in which over thirty students were able to dive into our product development process through an immersive experience in designing and personalizing bags of their choice.